Overalls bearing the company’s logo on it is, first of all, economy and practicality. In itself a preference of corporate style in overalls involves a significant increase of costs for development of design solutions, customized tailoring, selection of necessary materials and so on.
Overalls long ago ceased to perform exclusively utilitarian function. Often the image part plays a very important role.
For many businessmen the choice does not cause interest and is ignored. A better solution for them is serving logotype on clothing, like sweatshirt or order of the t-shirts, hoodies.Such an approach also ensure recognition of firm, understanding of client with which he is dealing with.
In some sorts of btl-actions are applied promotional costumes – spectacular and colourful advertising anchors, that effectively attract attention. There is also a meaning to appliy logo on the company clothing, since under these conditions, it will be remembered at an intuitive level, will complement the pleasant emotions of the event.
Popular is workwear with logo of outline type, which is placed at the expense of film or silk transfer. These methods require the possibility of large images. Transfer print gives a possibility of designing small accessories-handbags, caps, bandanas, etc.
It is important to understand that overalls bearing the company’s logo is an image, the face of the company, tool to be remembered for its clients.